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Business hierarchy of needs

A large part of B2B research aims to explore, understand and anticipate business motivations. Abraham Maslow proposed a ‘hierarchy of needs’ to explain human motivation. Is there an equivalent hierarchy for business?? The prime motivation...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Owen Jenkins
Company: Kadence International
June 15, 2014
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Citation

Jenkins, O. (2014a, June 15). Business hierarchy of needs. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-hierarchy-of-needs